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Why NOW is the Perfect Time to Outsource your Tradeshow Department
In today's uncertain meetings environment, carrying full-time tradeshow sales/management staff can be an expensive fixed cost. Due to...

Jennifer Kerhin, MBA, CEM
May 17, 20213 min read
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Six Tips to Manage the Finances of Your Hybrid & Virtual Expos
Managing the moving parts of a hybrid or virtual expo requires multi-tasking and an understanding of the event’s many moving parts. Our...

Jennifer Kerhin, MBA, CEM
May 6, 20213 min read
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Exciting Times at Sponsorship Boost!
To learn how Sponsorship Boost can be a valuable support for your virtual meeting or an extension of your entire tradeshow team, contact...

Jennifer Kerhin, MBA, CEM
Apr 20, 20211 min read
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Mastering Sponsored Content Terminology for Virtual Expos
We’ve written several blogs about successfully managing the learning curve for virtual expos, and have repeatedly emphasized that content...

Jennifer Kerhin, MBA, CEM
Apr 12, 20212 min read
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How do you Manage the Deliverables of a Virtual Expo?
Exhibitors and sponsors are key stakeholders for your event, and remain a vital component of your virtual meeting. However, managing...

Jennifer Kerhin, MBA, CEM
Mar 16, 20213 min read
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Creating an Effective Virtual Prospectus
Your organization made the difficult decision to move your conference to a virtual platform. Now what? How do you ensure that your...

Jennifer Kerhin, MBA, CEM
Dec 8, 20203 min read
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Who's the Decorator for Your Virtual Event? You Are!
Events professionals rely heavily upon the general services contractor, often called decorators, at in-person conventions. The decorator...

Jennifer Kerhin, MBA, CEM
Aug 7, 20203 min read
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Virtual Sponsorships: Leads, Connections, and Brand Recognition
The exhibit hall has long been the focus of in-person trade shows. Elaborate booth displays, colorful signage hanging overhead, and...

Jennifer Kerhin, MBA, CEM
Jul 28, 20202 min read
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Sponsorship Opportunities to Protect Your Attendees and Your Bottom Line
The event landscape has undeniably changed for the foreseeable future. With several months of cancelled events behind us, event...

Jennifer Kerhin, MBA, CEM
Jul 23, 20202 min read
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National Hydropower Association Announces New Partnership
National Hydropower Association Announces New Partnership with Three Companies for Conference Planning and Marketing for 2021 Tradeshow...

Jennifer Kerhin, MBA, CEM
Jul 20, 20202 min read
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16 Best Practices to Rock Your Virtual Event Content, Exhibits, Sponsorships, and Networking
By: Maeve Carey, Conference Managers Deanne Rockola, Sponsorship Boost Andrea Schermerhorn, Sponsorship Boost Corey Siembieda, Conference...

Jennifer Kerhin, MBA, CEM
May 29, 20202 min read
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A Marketing Plan for Your Virtual Event
If your event changed from in-person to virtual, should your marketing change as well? Short answer: yes. Your traditional marketing plan...

Jennifer Kerhin, MBA, CEM
May 21, 20203 min read
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What Defines “Success” for Virtual Events?
How do you define and measure success? Who should measure success? Evaluate your virtual event’s success from both profitability and goal...

Jennifer Kerhin, MBA, CEM
May 13, 20204 min read
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11 Ways to Facilitate Networking During Virtual Events
By: Beth Barnhart - Conference Managers, Linda Cohen - Sponsorship Boost, Emma Hoover - Conference Managers, Dana Jones - Sponsorship...

Jennifer Kerhin, MBA, CEM
May 5, 20202 min read
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Virtual BLUEPRINT - Strategize for the Future of the Events Industry
Virtual and Hybrid Event Expertise Conference Managers, an event logistics company, and Sponsorship Boost, an association business...

Jennifer Kerhin, MBA, CEM
May 4, 20201 min read
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Selecting Technology for Your Virtual Event
By Beth Barnhart - Conference Managers, Linda Cohen - Sponsorship Boost, Emma Hoover - Conference Managers, Dana Jones - Sponsorship...

Jennifer Kerhin, MBA, CEM
Apr 30, 20202 min read
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Strategizing Your Virtual or Hybrid Event
By Beth Barnhart - Conference Managers, Linda Cohen - Sponsorship Boost, Emma Hoover - Conference Managers, Dana Jones - Sponsorship...

Jennifer Kerhin, MBA, CEM
Apr 29, 20203 min read
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Digital Communications - A Vehicle for Sponsorship Revenue
What options are available if your trade show or meeting has been cancelled? It is still possible to achieve your event’s goals with the...

Jennifer Kerhin, MBA, CEM
Apr 3, 20202 min read
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Hosting Virtual Educational Content
Education is an integral part of any Association conference, and organizations are committed to providing top quality educational content...

Jennifer Kerhin, MBA, CEM
Mar 27, 20202 min read
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Post-Cancellation Vendor Communication
You have made the difficult decision to cancel your trade show. Your primary concern will be communicating with your speakers, attendees,...

Jennifer Kerhin, MBA, CEM
Mar 24, 20202 min read
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